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How Rocky Brands Increased Organic Search Revenue by 30% Using BrightEdge AI SEO Tools

By: GoBeyond Team
July 27, 2025
3 min read
Rocky Brands SEO dashboard showing keyword and revenue growth

Quick Overview

Rocky Brands, a footwear and apparel company, implemented BrightEdge’s AI-powered SEO tools including Data Cube for keyword discovery, BrightEdge Recommendations for content optimization, and StoryBuilder for performance tracking. They optimized page titles, meta tags, and created SEO-friendly content using consumer language and targeted keywords.

Rocky Brands
Rocky Brands
Company Size
Mid-sized footwear and apparel company
Revenue Range
Not publicly disclosed
Primary Challenge
Increasing organic search revenue and new user acquisition through SEO optimization
Key Metrics

- 30% increase in search revenue
- 74% year-over-year revenue growth
- 13% increase in new users
- 1,479 organic keywords on page 1 in Google US (2018)

The Problem

Lack of dedicated SEO strategy and underoptimized content across three ecommerce sites

The Solution

BrightEdge platform tools for keyword research, content optimization, internal linking, and customized reporting

Results

- 30% growth in organic search revenue
- 74% YoY revenue increase
- 13% rise in new users
- Improved SEO visibility and keyword rankings

“BrightEdge has allowed us to collect research and implement informed SEO techniques with detailed reporting that highlights growth clearly.”

McKennah Robinson, SEO/Content Specialist, Rocky Brands

Details

Industry
Retail & E-commerce
Departments
Marketing & Content
Use Cases
SEO Optimization
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
BrightEdge
Sources
https://www.brightedge.com/resources/case-studies/rocky-brandshttps://research.aimultiple.com/seo-ai/https://www.resultfirst.com/blog/ai-seo/5-ai-seo-case-studies-to-scale-your-organic-traffic/https://videos.brightedge.com/case-studies/Rocky-Brands-Case-Study.pdf

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