How Perform[cb] Improved Lead Quality and Conversion Rates with an AI Chatbot Built on Amazon Bedrock

By: GoBeyond Team
July 27, 2025
3 min read
Perform[cb] AI chatbot interface showing visitor interactions and lead qualification

Quick Overview

Perform[cb] developed a generative AI chatbot using Amazon Bedrock to engage website visitors, collect initial information, and qualify leads before passing them to sales. The AI chatbot enhanced visitor interaction, improved lead quality, and increased conversion rates by automating initial engagement and qualification conversations.

Perform[cb]
Perform[cb]
Company Size
Digital marketing and affiliate network
Revenue Range
Not publicly disclosed
Primary Challenge
Automating initial lead engagement and qualification to improve lead quality
Key Metrics

- Higher lead quality
- Improved conversion rates
- Automated initial lead engagement

The Problem

Manual lead qualification was slow and inconsistent, limiting lead quality and sales efficiency

The Solution

Generative AI chatbot integrated on website to automate visitor engagement and lead qualification

Results

- Increased lead quality and sales conversions
- Reduced manual qualification workload
- Enhanced visitor experience and engagement

Details

Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Qualification
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://caylent.com/case-study/perform-cb

More Case Studies

See All
How Zendesk Uses AI to Automate Sentiment Scoring and Trend Detection from Customer Feedback
Technology & SaaS
How HappyFox Uses AI to Optimize Knowledge Bases and Enhance Self-Service
Technology & SaaS
How Telstra Uses Microsoft Azure OpenAI to Transform Customer Service with “Ask Telstra” and “One Sentence Summary”
Professional Services & Consulting
How Influencer Marketing Factory Automated Outreach and Boosted Brand Awareness with Reply.io
Professional Services & Consulting
How Beyond Key Streamlined Knowledge Management with Generative AI-Powered Q&A System
Nonprofit & NGO
How Hausers Group Streamlined Invoice Management with AI Automation
Real Estate

🤖 Chat with AI

Type...