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How Novo Nordisk Used AI-Powered Brand Language Optimization to Boost Email Marketing Performance

By: GoBeyond Team
July 27, 2025
3 min read
Novo Nordisk AI-optimized email campaign dashboard

Quick Overview

Novo Nordisk implemented Phrasee’s AI-powered brand language optimization technology to rapidly deliver consistent, on-brand content in its US email marketing campaigns, ensuring a cohesive interface with its audience.

Novo Nordisk
Novo Nordisk
Company Size
~61,400 employees
Revenue Range
~$33B annual revenue
Primary Challenge
Ensuring rapid, consistent, and engaging brand communication across digital channels
Key Metrics

- 14% increase in click rates
- 24% increase in open rates

The Problem

Manual copywriting and A/B testing limited the speed and consistency of email marketing, reducing engagement.

The Solution

Deployed Phrasee’s AI platform to generate and optimize email subject lines and content, ensuring brand consistency and maximizing audience engagement.

Results

- Significantly higher open and click rates
- Faster campaign deployment
- Consistent brand messaging

Details

Industry
Healthcare & Medical
Departments
Marketing & Content
Customer Support & Service
Use Cases
Email Marketing
Content Creation
Campaign Management
Tags
NLP
Improved Accuracy
Client Satisfaction
Marketing Teams
AI Tools Used
No items found.
Sources
https://econsultancy.com/case-studies/view/novo-nordisk-optimises-us-email-marketing-strategy-to-drive-24-higher-open-rate/https://www.columnfivemedia.com/ai-case-studies-with-phenomenal-results/https://instreamatic.com/blog/best-ai-in-marketing-and-advertising-case-studies/

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