Microsoft implemented an AI-based lead scoring system (“BEAM”) analyzing behavioral and demographic signals to prioritize sales-ready leads. This led to a fourfold increase in conversion rates from 4% to 18%, enabling reps to focus on the highest-value opportunities and accelerate sales cycles.
- 4× increase in lead-to-sales-qualified conversion rate (4% to 18%)
- Faster sales cycles
- Higher sales productivity
Manual lead scoring was inefficient and missed high-value opportunities
AI lead scoring system analyzing multi-dimensional data for accurate prioritization
- Dramatically improved conversion rates
- Faster sales cycles
- Better focus on high-value leads
