How Influencer Marketing Factory Automated Outreach and Boosted Brand Awareness with Reply.io

By: GoBeyond Team
July 27, 2025
3 min read
Influencer Marketing Factory automated outreach dashboard

Quick Overview

Influencer Marketing Factory used Reply.io’s platform to automate and scale multichannel outreach, resulting in improved media coverage and greater brand awareness through efficient, automated communications.

Influencer Marketing Factory
Influencer Marketing Factory
Company Size
~50 employees
Revenue Range
Not publicly disclosed
Primary Challenge
Scaling outreach for media coverage and brand awareness without increasing marketing spend
Key Metrics

- Improved media coverage
- Increased brand awareness
- Automated outreach workflows

The Problem

Manual outreach limited the ability to scale communications and achieve broad media coverage.

The Solution

Deployed Reply.io to automate email and multichannel outreach, track engagement, and optimize communications for PR and brand campaigns.

Results

- Achieved massive news coverage with zero marketing spend
- Streamlined outreach workflows
- Enhanced brand visibility

“Reply.io allowed us to scale our outreach and get significant media coverage without increasing our marketing budget.”

Details

Industry
Professional Services & Consulting
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Sales Outreach
Lead Generation
Campaign Management
Tags
Time-Saving
Scalability
Sales Teams
Marketing Teams
AI Tools Used
Reply.io
Sources
https://reply.io/case-study/how-reply-helped-the-influencer-marketing-factory-get-massive-news-coverage-with-zero-marketing-spend/

More Case Studies

See All
How Unilever Uses AI-Powered Video Interview Platform to Streamline Recruitment and Increase Diversity
Manufacturing
How Hyperspace’s AI Learning Platform Transforms Enterprise Training with Adaptive Assessments and AI Avatars
Technology & SaaS
How Wrike Achieved 496% Pipeline Growth and 15× ROI with Drift’s AI Chatbot
Technology & SaaS
How Holcim EMEA Digital Center Used GitHub Copilot to Accelerate Large-Scale Salesforce Code Refactoring and Improve Performance
Technology & SaaS
How Brainly Leveraged Google Cloud Vision AI to Boost Student Engagement and Accessibility Globally
Education & EdTech
How Nordic Insurance Company Partnered with EY to Automate Claims Management Using AI
Finance & Banking

🤖 Chat with AI

Type...