How Influencer Marketing Factory Automated Outreach and Boosted Brand Awareness with Reply.io

By: GoBeyond Team
July 27, 2025
3 min read
Influencer Marketing Factory automated outreach dashboard

Quick Overview

Influencer Marketing Factory used Reply.io’s platform to automate and scale multichannel outreach, resulting in improved media coverage and greater brand awareness through efficient, automated communications.

Influencer Marketing Factory
Influencer Marketing Factory
Company Size
~50 employees
Revenue Range
Not publicly disclosed
Primary Challenge
Scaling outreach for media coverage and brand awareness without increasing marketing spend
Key Metrics

- Improved media coverage
- Increased brand awareness
- Automated outreach workflows

The Problem

Manual outreach limited the ability to scale communications and achieve broad media coverage.

The Solution

Deployed Reply.io to automate email and multichannel outreach, track engagement, and optimize communications for PR and brand campaigns.

Results

- Achieved massive news coverage with zero marketing spend
- Streamlined outreach workflows
- Enhanced brand visibility

“Reply.io allowed us to scale our outreach and get significant media coverage without increasing our marketing budget.”

Details

Industry
Professional Services & Consulting
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Sales Outreach
Lead Generation
Campaign Management
Tags
Time-Saving
Scalability
Sales Teams
Marketing Teams
AI Tools Used
Reply.io
Sources
https://reply.io/case-study/how-reply-helped-the-influencer-marketing-factory-get-massive-news-coverage-with-zero-marketing-spend/

More Case Studies

See All
How Zillow Uses AI and Machine Learning to Deliver Highly Accurate Real-Time Home Valuations
Real Estate
How MetroBank Group Increased Customer Satisfaction by 30% with AI-Powered Analytics
Finance & Banking
How a Retail Client Improved Customer Feedback Response Time and Satisfaction Using AI Analytics
Retail & E-commerce
How Ivy Tech Community College Uses AI Predictive Analytics to Identify At-Risk Students Early
Education & EdTech
How Gradescope by Turnitin Automates Grading and Speeds Feedback with AI and NLP
Education & EdTech
How BuildRight Construction Avoided $2M Cost Overrun Using AI-Driven Project Budgeting
Construction

🤖 Chat with AI

Type...