How FreeWill Scaled Partner Success and Improved Retention with ChurnZero AI

By: GoBeyond Team
July 27, 2025
3 min read
AI case study for FreeWill – improved retention and partner success with AI

Quick Overview

FreeWill implemented ChurnZero to manage rapid growth (5x ARR growth) and scale partner success operations, focusing on consistency and centralization during expansion.

FreeWill
FreeWill
Company Size
~100 employees (estimated)
Revenue Range
Not publicly disclosed
Primary Challenge
Scaling customer success and partner management during rapid growth
Key Metrics

- 27% increase in logo retention
- 21% increase in gross dollar retention
- Improved NPS and CSAT during high-growth periods

The Problem

Rapid growth challenged existing customer success processes, risking retention and satisfaction.

The Solution

Deployed ChurnZero AI platform to centralize customer success operations, automate engagement, and provide data-driven insights.

Results

- Improved retention rates
- Increased customer satisfaction scores
- Scaled success operations efficiently during growth

Details

Industry
Technology & SaaS
Departments
Account Management & Client Success
Use Cases
Account Reviews
Client Health Monitoring
Tags
Predictive Modeling
Cost Reduction
AI Tools Used
ChurnZero
Sources
https://churnzero.com/case-studies/freewill/

More Case Studies

See All
How Boston Scientific’s HeartLogic™ Platform Uses AI for Early Heart Failure Decompensation Detection
Healthcare & Medical
How Bloomreach Streamlined Content Creation and Improved Campaign Performance with AI
Professional Services & Consulting
How a Leading Utility Uses eGain’s AI Knowledge Hub™ and Generative AI to Transform Customer Service and Knowledge Management
Manufacturing
How SciPlay Optimized Retargeting Campaigns Using Pecan’s AI-Powered Predictive Analytics
Media & Entertainment
How Fugue Jumped from 10th to 1st on SERPs Using Frase.io SEO Tools
Technology & SaaS
How HubSpot Uses AI-Powered Blog Ideas Generator to Accelerate Content Ideation and Increase Blog Traffic
Technology & SaaS

🤖 Chat with AI

Type...