How Edelman Uses DALL-E 3 and ChatGPT to Accelerate Product Ideation and Enhance Creativity

By: GoBeyond Team

July 27, 2025

3 min read

Edelman AI-generated product concept images

Quick Overview

Edelman used OpenAI’s DALL-E 3 and ChatGPT to ideate and visualize new product concepts. AI-generated images served as creative starting points, accelerating the ideation process and improving collaboration across teams.

Edelman

Company Size

~6,000 employees

Revenue Range

$1B+ annual revenue

Primary Challenge

Speeding up product ideation and enhancing creative collaboration

Key Metrics

- Faster product ideation
- Enhanced creativity
- Improved team collaboration

The Problem

Traditional ideation was slower and limited in visual exploration

The Solution

Integrated generative AI tools for image creation and text-based ideation

Results

- Accelerated creative cycles
- Broadened idea generation
- More effective collaboration

Details

Industry

Professional Services & Consulting

Departments

Creative & Design

Product Development & Innovation

Use Cases

AI Image Generation

More Case Studies

See All

How Tubik Studio Used AI to Design a Fashion Service Dashboard with Unique Illustrations

Retail & E-commerce

How Beyond Key Streamlined Knowledge Management with Generative AI-Powered Q&A System

Nonprofit & NGO

How Epsilon Abacus Improved Customer List Accuracy and Marketing ROI with Machine Learning

Marketing & Advertising

How BMW and Accenture Use Generative AI to Accelerate Decision-Making and Optimize Operations

Finance & Banking

How Rotten Tomatoes Uses AI and NLP to Automate Audience Scores for Movies

Media & Entertainment

How ConferLink Boosted Global Tech Conference Engagement with AI-Powered Networking and Sentiment Analysis

Hospitality & Tourism