How Edelman Uses DALL-E 3 and ChatGPT to Accelerate Product Ideation and Enhance Creativity

By: GoBeyond Team

July 27, 2025

3 min read

Edelman AI-generated product concept images

Quick Overview

Edelman used OpenAI’s DALL-E 3 and ChatGPT to ideate and visualize new product concepts. AI-generated images served as creative starting points, accelerating the ideation process and improving collaboration across teams.

Edelman

Company Size

~6,000 employees

Revenue Range

$1B+ annual revenue

Primary Challenge

Speeding up product ideation and enhancing creative collaboration

Key Metrics

- Faster product ideation
- Enhanced creativity
- Improved team collaboration

The Problem

Traditional ideation was slower and limited in visual exploration

The Solution

Integrated generative AI tools for image creation and text-based ideation

Results

- Accelerated creative cycles
- Broadened idea generation
- More effective collaboration

Details

Industry

Professional Services & Consulting

Departments

Creative & Design

Product Development & Innovation

Use Cases

AI Image Generation

More Case Studies

See All

How American Cancer Society Uses Machine Learning to Optimize Donor Communication and Boost Fundraising

Nonprofit & NGO

How Adobe Uses Wrike’s AI-Powered Reporting to Track Creative Project Progress and Optimize Resource Allocation

Technology & SaaS

How Epiroc Reduced Product Returns by 30% and Accelerated Manufacturing Innovation with AI

Manufacturing

How DLA Piper Uses Lex Machina AI for Predictive Litigation Analytics and Client Advisory

Legal

How Toshiba Saved 5.6 Hours Per Employee Monthly Using Microsoft 365 Copilot and Viva Insights

Technology & SaaS

How Procter & Gamble Uses Machine Learning to Forecast Demand and Optimize Inventory Management

Retail & E-commerce