How E-Commerce Retailers Use AI to Increase Average Order Value and Conversion Rates with Personalized Recommendations

By: GoBeyond Team
July 27, 2025
3 min read
E-commerce AI recommendation engine interface

Quick Overview

General e-commerce retailers use AI to recommend products at checkout based on browsing history, purchase behavior, and preferences. AI-driven personalized suggestions increase average order value (AOV), conversion rates, and repeat purchase intent.

Various global e-commerce retailers
Various global e-commerce retailers
Company Size
Varies widely
Revenue Range
Varies widely
Primary Challenge
Increasing AOV and conversion through personalized upselling and cross-selling
Key Metrics

- 15–20% increase in average order value
- 15% higher conversion rates
- 80%+ repeat purchase intent

The Problem

Generic product recommendations lacked personalization and relevance, limiting sales potential

The Solution

AI-powered recommendation engines analyze user behavior and preferences to deliver tailored product suggestions during checkout

Results

- Increased sales and customer loyalty
- Improved shopping experience
- Higher repeat purchase rates

Details

Industry
Retail & E-commerce
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Upsell & Cross-sell
Tags
Recommendation Engine
GenAI
NLP
Time-Saving
Cost Reduction
Client Satisfaction
SaaS
AI Tools Used
No items found.
Sources
https://dialzara.com/blog/ai-powered-upselling-and-cross-selling-2024-guide/https://www.creatio.com/glossary/ai-for-cross-selling-and-upselling

More Case Studies

See All
How Perform[cb] Improved Lead Quality and Conversion Rates with an AI Chatbot Built on Amazon Bedrock
Technology & SaaS
How “Bird Woman, Sacajawea” Used D-ID’s Generative AI for Facial Animation and Inclusive Storytelling
Media & Entertainment
How TTMS Uses AI-Powered E-Learning to Accelerate Helpdesk Training and Onboarding
Technology & SaaS
How PNC Bank Used AI-Powered LegalVIEW BillAnalyzer to Increase Billing Guideline Compliance and Streamline Legal Bill Review
Legal
How General Electric (GE) Uses AI to Enhance Employee Performance and Predictive Maintenance
Manufacturing
How Bloomreach Streamlined Content Creation and Improved Campaign Performance with AI
Professional Services & Consulting

🤖 Chat with AI

Type...