How Demandbase Generated $3.5M Pipeline in One Quarter Using AI-Powered Predictive Analytics

By: GoBeyond Team

July 27, 2025

3 min read

Demandbase AI dashboard showing predictive analytics and intent signals

Quick Overview

Demandbase integrated AI-powered predictive analytics and buyer intent data from G2 to identify in-market prospects and tailor outreach. This approach qualified $3.5 million in new pipeline in a single quarter, significantly boosting pipeline growth.

Demandbase

Company Size

Large B2B marketing technology company

Revenue Range

Not publicly disclosed

Primary Challenge

Accelerating pipeline growth through better prospect identification

Key Metrics

- $3.5M new pipeline in one quarter
- Improved targeting accuracy
- Increased pipeline velocity

The Problem

Difficulty identifying in-market buyers and prioritizing outreach

The Solution

AI-driven predictive analytics combined with buyer intent data for precise prospecting

Results

- Significant pipeline growth
- More qualified leads
- Enhanced sales targeting and efficiency

“AI-powered intent data helped us focus on prospects ready to buy, driving substantial pipeline growth.”

Demandbase Marketing Team

Details

Industry

Marketing & Advertising

Departments

Sales & Lead Generation

Marketing & Content

Use Cases

Lead Generation

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