How Demandbase Generated $3.5M Pipeline in One Quarter Using AI-Powered Predictive Analytics

By: GoBeyond Team

July 27, 2025

3 min read

Demandbase AI dashboard showing predictive analytics and intent signals

Quick Overview

Demandbase integrated AI-powered predictive analytics and buyer intent data from G2 to identify in-market prospects and tailor outreach. This approach qualified $3.5 million in new pipeline in a single quarter, significantly boosting pipeline growth.

Demandbase

Company Size

Large B2B marketing technology company

Revenue Range

Not publicly disclosed

Primary Challenge

Accelerating pipeline growth through better prospect identification

Key Metrics

- $3.5M new pipeline in one quarter
- Improved targeting accuracy
- Increased pipeline velocity

The Problem

Difficulty identifying in-market buyers and prioritizing outreach

The Solution

AI-driven predictive analytics combined with buyer intent data for precise prospecting

Results

- Significant pipeline growth
- More qualified leads
- Enhanced sales targeting and efficiency

“AI-powered intent data helped us focus on prospects ready to buy, driving substantial pipeline growth.”

Demandbase Marketing Team

Details

Industry

Marketing & Advertising

Departments

Sales & Lead Generation

Marketing & Content

Use Cases

Lead Generation

More Case Studies

See All

How Klaar.me Uses Paperless AI Accounting and AP Automation to Save Time and Reduce Errors

Professional Services & Consulting

How H&H Purchasing Automated Invoice Processing with zenphi’s AI Document Processing

Manufacturing

How Switchboard Centralized and Automated Employee Onboarding to Save 10 Hours Per New Hire

Technology & SaaS

How Smartling Scaled Personalized Email Outreach 10× Using Apollo’s AI Power-Ups

Technology & SaaS

How Bank BRI Uses AI-Driven Credit Scoring to Expand Microloans to Rural Borrowers and Reduce Defaults

Finance & Banking

How CodiumAI Uses AI to Optimize and Refactor Legacy Codebases

Technology & SaaS