How Demandbase Generated $3.5M Pipeline in One Quarter Using AI-Powered Predictive Analytics

By: GoBeyond Team
July 27, 2025
3 min read
Demandbase AI dashboard showing predictive analytics and intent signals

Quick Overview

Demandbase integrated AI-powered predictive analytics and buyer intent data from G2 to identify in-market prospects and tailor outreach. This approach qualified $3.5 million in new pipeline in a single quarter, significantly boosting pipeline growth.

Demandbase
Demandbase
Company Size
Large B2B marketing technology company
Revenue Range
Not publicly disclosed
Primary Challenge
Accelerating pipeline growth through better prospect identification
Key Metrics

- $3.5M new pipeline in one quarter
- Improved targeting accuracy
- Increased pipeline velocity

The Problem

Difficulty identifying in-market buyers and prioritizing outreach

The Solution

AI-driven predictive analytics combined with buyer intent data for precise prospecting

Results

- Significant pipeline growth
- More qualified leads
- Enhanced sales targeting and efficiency

“AI-powered intent data helped us focus on prospects ready to buy, driving substantial pipeline growth.”

Demandbase Marketing Team

Details

Industry
Marketing & Advertising
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Generation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.fiftyfiveandfive.com/ai-lead-generation/

More Case Studies

See All
How Foodpanda Uses Staple AI to Automate Multi-Format Invoice Processing and Reduce Errors
Manufacturing
How HIAS Uses AI to Predict Donation Success and Improve Refugee Resettlement Outcomes
Nonprofit & NGO
How Gravite Uses AI to Revolutionize Qualitative Customer Feedback Analysis and Drive Product and Service Improvements
Retail & E-commerce
How Asana (Morningstar) Reduced Workflow Timelines by 2 Weeks and Improved Staff Efficiency by 95%
Finance & Banking
How American Eagle Reduced Live Chat Volume by 20% and Improved Customer Satisfaction with AI Chatbot
Retail & E-commerce
How Buzet Increased Organic Traffic by 25% Using Scalenut’s AI-Powered SEO and Content Marketing Platform
Hospitality & Tourism

🤖 Chat with AI

Type...