How Demandbase Generated $3.5M Pipeline in One Quarter Using AI-Powered Predictive Analytics

By: GoBeyond Team
July 27, 2025
3 min read
Demandbase AI dashboard showing predictive analytics and intent signals

Quick Overview

Demandbase integrated AI-powered predictive analytics and buyer intent data from G2 to identify in-market prospects and tailor outreach. This approach qualified $3.5 million in new pipeline in a single quarter, significantly boosting pipeline growth.

Demandbase
Demandbase
Company Size
Large B2B marketing technology company
Revenue Range
Not publicly disclosed
Primary Challenge
Accelerating pipeline growth through better prospect identification
Key Metrics

- $3.5M new pipeline in one quarter
- Improved targeting accuracy
- Increased pipeline velocity

The Problem

Difficulty identifying in-market buyers and prioritizing outreach

The Solution

AI-driven predictive analytics combined with buyer intent data for precise prospecting

Results

- Significant pipeline growth
- More qualified leads
- Enhanced sales targeting and efficiency

“AI-powered intent data helped us focus on prospects ready to buy, driving substantial pipeline growth.”

Demandbase Marketing Team

Details

Industry
Marketing & Advertising
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Generation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.fiftyfiveandfive.com/ai-lead-generation/

More Case Studies

See All
How Balenciaga Collaborated with AKQA and OpenAI’s DALL-E 2 to Accelerate Fashion Design
Retail & E-commerce
How iQuasar Implemented AI-Powered Ticket Management to Optimize Customer Support for a Leading IT Firm
Technology & SaaS
How Amazon Uses AI-Powered Recommendation Engine to Boost Sales and Customer Satisfaction
Retail & E-commerce
How PROS Transformed Quoting and Pricing for an Office Supply Distributor Using AI
Technology & SaaS
How Cleveland Clinic Uses Predictive Analytics to Reduce Hospital Readmissions and Improve Patient Outcomes
Healthcare & Medical
How Allensworth Uses Everlaw’s AI Tools to Accelerate Legal Research and Evidence Discovery
Legal

🤖 Chat with AI

Type...