How Decathlon Automated 65% of Customer Queries and Increased Online Conversions by 15% with AI Chat Assistant

By: GoBeyond Team

July 27, 2025

3 min read

AI case study for Decathlon – 65% query automation and 15% conversion increase

Quick Overview

Decathlon implemented an AI chat assistant to automate product search, ticketing, and support requests, improving response times and boosting online conversions.

Decathlon

Company Size

~90,000 employees

Revenue Range

$15B+ annual revenue

Primary Challenge

Handling high volume of customer queries efficiently

Key Metrics

- 65% of queries automated
- 15% increase in online conversions

The Problem

Manual customer service struggled to keep up with query volume, affecting conversion rates.

The Solution

Deployed AI chat assistant to automate responses and support workflows.

Results

- Automated majority of queries
- Increased online conversion rates
- Improved customer experience

Details

Industry

Retail & E-commerce

Departments

Customer Support & Service

Use Cases

Live Chat Support

Workflow Automation

Customer Feedback Analysis

More Case Studies

See All

How Tettra’s AI Knowledge Base Enables Instant Answers and Efficient Knowledge Management

Technology & SaaS

How Synthego Used AI to Produce an Animated Explainer Video in Five Days for World CRISPR Day

Healthcare & Medical

How Fuelfinance Automates Real-Time Forecasting and Financial Reporting for Startups and SMBs

Technology & SaaS

How Betterment Uses AI to Improve Investor Decision-Making and Reduce Bias

Finance & Banking

How FreeWill Scaled Partner Success and Improved Retention with ChurnZero AI

Technology & SaaS

How Amazon Uses AI to Power Personalized Email Campaigns That Boost Conversion and Retention

Retail & E-commerce