How Coca-Cola Uses AI to Drive Hyper-Personalized Marketing and Content Creation

By: GoBeyond Team

July 27, 2025

3 min read

Coca-Cola AI-powered personalized marketing campaign dashboard

Quick Overview

Coca-Cola implemented an AI-driven content creation platform analyzing consumer data to generate personalized marketing content, including ads and social media posts. Leveraging GPT-4, DALL·E, Adobe Experience Cloud, Adobe Real-Time Customer Data Platform, and Adobe Journey Optimizer, Coca-Cola delivers hyper-personalized campaigns globally.

Coca-Cola

Company Size

~79,100 employees

Revenue Range

$40B+ annual revenue

Primary Challenge

Delivering personalized marketing at scale to engage diverse global consumers

Key Metrics

- Increased content production speed
- Enhanced engagement rates
- Improved cost efficiency
- Over 120,000 personalized videos created during FIFA World Cup campaign

The Problem

Traditional mass marketing lacked personalization, limiting engagement and conversion in a competitive global market.

The Solution

Deployed AI-powered platforms including Adobe Experience Cloud and Adobe Journey Optimizer to centralize data, analyze consumer behavior, and orchestrate personalized, real-time marketing campaigns. Used generative AI (GPT-4, DALL·E) for dynamic, localized content creation.

Results

- Increased conversion rates and revenue
- Enhanced customer engagement and loyalty
- Reduced marketing costs
- Delivered immersive personalized marketing experiences

“Sharing data seamlessly across platforms enables us to orchestrate truly omnichannel experiences that deeply connect with consumers.”

Vinay Gopinath, Director, Global Advertising Platforms Technical Product Owner, Coca-Cola

Details

Industry

Marketing & Advertising

Departments

Marketing & Content

Creative & Design

Use Cases

Content Creation

Graphic Design

Social Media Management

Sales Outreach

More Case Studies

See All

How Vanguard Institutional Overcame Regulatory Challenges to Deliver Distinctive AI-Powered Financial Marketing

Finance & Banking

How Obayashi Corporation’s AiCorb Uses AI to Rapidly Generate Building Facade Designs and Streamline Architectural Workflows

Construction

How Bank of America Uses AI Sales Agents and Virtual Assistant Erica to Enhance Customer Outreach and Service

Finance & Banking

How Widewail Uses AI to Analyze Customer Reviews and Social Media for Sentiment and Topic Trends

Hospitality & Tourism

How Built In Improved Win Rates and Deal Size by 10%+ Using Apollo’s Data Enrichment

Technology & SaaS

How Current Health Uses AI-Driven Remote Care Platform to Reduce Post-Surgical Readmissions

Healthcare & Medical