How Built In Improved Win Rates and Deal Size by 10%+ Using Apollo’s Data Enrichment

By: GoBeyond Team
July 27, 2025
3 min read
Apollo data enrichment dashboard showing account updates and segmentation

Quick Overview

Built In leveraged Apollo’s automated data enrichment to maintain an accurate and updated database of 100,000+ accounts. This enabled better segmentation and prioritization, contributing to over 10% increase in win rates and average deal size.

Built In
Built In
Company Size
Mid-sized technology media company
Revenue Range
Not publicly disclosed
Primary Challenge
Improving data quality for better segmentation and sales targeting
Key Metrics

- 10%+ increase in win rates and deal size
- Improved data quality and segmentation

The Problem

Outdated and incomplete account data limited targeting and sales effectiveness

The Solution

Apollo automated data enrichment and CRM integration ensuring accurate, up-to-date prospect data

Results

- Higher win rates and deal sizes
- Better segmentation and prioritization
- More efficient sales outreach

“Apollo’s data enrichment helped us target the right accounts and close bigger deals.”

Built In Sales Team

Details

Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Generation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
Apollo.io
Sources
https://www.apollo.io/magazine/built-in-customer-storyhttps://www.fiftyfiveandfive.com/ai-lead-generation/

More Case Studies

See All
How National Gas Metering Used AI to Create Engaging Event Graphics Six Times Faster
Construction
How Mortenson Construction Improved Project Tracking and Efficiency with Doxel’s AI-Powered Construction Progress Platform
Real Estate
How Square Enix Uses Slack and Azure OpenAI to Provide Instant Developer Support with “Hisui-chan” Chatbot
Media & Entertainment
How IndiGo Improved Customer Satisfaction to 87% with Yellow.AI Chatbots Handling 42M Messages Quarterly
Hospitality & Tourism
How SAP Concur Uses AI to Automate and Enhance Expense Management
Technology & SaaS
How China State Construction Uses AI and IoT Sensors to Monitor Construction Equipment and Optimize Project Scheduling
Construction

🤖 Chat with AI

Type...