How Betterment Uses AI to Improve Investor Decision-Making and Reduce Bias

By: GoBeyond Team
July 27, 2025
3 min read
Betterment AI-powered investment dashboard

Quick Overview

Betterment employs AI and machine learning to assess investor financial behavior, reduce cognitive biases, and improve investment decision-making. The platform offers personalized portfolio recommendations with low fees (0.25%), enhancing investor outcomes and satisfaction.

Betterment
Betterment
Company Size
~300 employees
Revenue Range
Not publicly disclosed
Primary Challenge
Improving investment decisions by mitigating behavioral biases and providing personalized advice
Key Metrics

- Improved investor decision-making
- Low management fees (0.25%)
- Increased portfolio diversification and returns

The Problem

Traditional investment advice often suffers from human biases and lack of personalization, limiting investor success.

The Solution

Developed AI-driven behavioral finance models integrated with machine learning to tailor portfolio recommendations and optimize asset allocation.

Results

- Enhanced investor confidence and outcomes
- Reduced impact of behavioral biases
- Scalable personalized investment management

Details

Industry
Finance & Banking
Departments
Finance & Accounting
Customer Support & Service
Use Cases
Client Communication
Data Analysis
Tags
Machine Learning
Client Satisfaction
Enhanced Decision-Making
AI Tools Used
No items found.
Sources
https://ijrpr.com/uploads/V6ISSUE1/IJRPR38153.pdf

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