How Balenciaga Collaborated with AKQA and OpenAI’s DALL-E 2 to Accelerate Fashion Design

By: GoBeyond Team
July 27, 2025
3 min read
Balenciaga AI-generated fashion design concepts

Quick Overview

Balenciaga collaborated with AKQA and OpenAI’s DALL-E 2 to generate new clothing designs from text prompts. The AI-generated concepts were developed into a physical collection, demonstrating AI’s ability to accelerate design cycles and inspire innovation in fashion.

Balenciaga
Balenciaga
Company Size
~1,500 employees
Revenue Range
$1.5B+ annual revenue
Primary Challenge
Accelerating fashion design and fostering innovation
Key Metrics

- Faster design cycles
- Innovative new products
- Positive critical and consumer reception

The Problem

Traditional design processes were slower and less experimental

The Solution

Used DALL-E 2 generative AI to create design concepts from text prompts

Results

- Reduced time-to-market
- Expanded creative possibilities
- Strong market response

Details

Industry
Retail & E-commerce
Departments
Creative & Design
Product Development & Innovation
Use Cases
AI Image Generation
Tags
GenAI
LLM
Enhanced Decision-Making
Time-Saving
AI Tools Used
DALL·E
Sources
https://www.youtube.com/watch?v=QIqn9vFjyAw

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