How Adobe Marketo Engage Automates Lead Nurturing and Personalizes Marketing with AI

By: GoBeyond Team

July 27, 2025

3 min read

Adobe Marketo Engage AI marketing automation dashboard

Quick Overview

Adobe Marketo Engage uses AI-powered automation to nurture leads and deliver personalized content, adjusting messaging dynamically based on customer interactions to increase marketing effectiveness and conversion rates.

Adobe Marketo Engage

Company Size

Part of Adobe Inc. (~30,000 employees)

Revenue Range

Adobe $20B+ annual revenue

Primary Challenge

Automating lead nurturing and personalizing marketing at scale

Key Metrics

- Increased lead engagement
- Improved conversion rates
- Enhanced marketing efficiency

The Problem

Manual lead nurturing was labor-intensive and lacked personalization, reducing campaign impact.

The Solution

Implemented AI-powered automation platform to analyze customer behavior and automate personalized messaging across channels.

Results

- More effective lead nurturing
- Higher conversion rates
- Reduced manual marketing workload

Details

Industry

Technology & SaaS

Departments

Marketing & Content

Customer Support & Service

Use Cases

Lead Generation

Campaign Management

Email Marketing

More Case Studies

See All

How American Eagle Reduced Live Chat Volume by 20% and Improved Customer Satisfaction with AI Chatbot

Retail & E-commerce

How ABB Ltd. Increased Production Efficiency and Reduced Energy Costs with AI-Enhanced Robotics

Manufacturing

How IndiGo Improved Customer Satisfaction to 87% with Yellow.AI Chatbots Handling 42M Messages Quarterly

Hospitality & Tourism

How RE/MAX Uses AI to Personalize Property Recommendations and Improve Buyer Satisfaction

Real Estate

How Botkeeper Uses AI to Automate Bookkeeping and Empower Accounting Firms to Scale

Technology & SaaS

How H&M Uses AI-Powered Chatbots and Sales Agents to Enhance Customer Engagement and Boost Online Sales

Retail & E-commerce